The “International Wine Business<\/b>” programme at the Cat\u00f3lica Lisbon School of Business & Economics<\/b> has a new edition and starts on 16 April.<\/p>\n
In addition to the Portuguese Catholic University, the programme is administered by the Faculty of Biotechnology of the Portuguese Catholic University in Porto and has a special contribution from the University of California at Davis, considered the top international school when it comes to teaching Oenology and Viticulture.<\/p>\n
The programme is mostly online, but includes two-day immersive experiences in Lisbon and is taught by a faculty of national and international renown. This training covers a wide range of topics crucial to understanding the wine industry, including business strategy, consumer behaviour, brand management, sales, production and sustainability best practices. It is aimed primarily at producers, distributors and managers, but also at other professionals in the wine sector who want to leverage their business through management and innovation, preparing them for the emerging challenges of the market.<\/p>\n
As the programme’s institutional partner, ViniPortugal is offering its members a special 10% discount and the opportunity for trainees to attend a session of the Vinhos de Portugal Academy.<\/p>\n<\/p>\n