{"id":19006,"date":"2016-02-15T00:00:00","date_gmt":"2016-02-15T00:00:00","guid":{"rendered":"https:\/\/winesofportugal.leadershipbt.com\/media\/noticias\/curso-executivo-de-marketing-de-vinhos-2\/"},"modified":"2016-02-15T00:00:00","modified_gmt":"2016-02-15T00:00:00","slug":"curso-executivo-de-marketing-de-vinhos-2","status":"publish","type":"noticias","link":"https:\/\/winesofportugal.leadershipbt.com\/en\/media\/news\/curso-executivo-de-marketing-de-vinhos-2\/","title":{"rendered":"Curso Executivo de Marketing de Vinhos"},"content":{"rendered":"

Num mundo de competitividade global, as marcas portuguesas de vinhos necessitam de adaptar a abordagem no sentido de procurarem encontrar um posicionamento de cria\u00e7\u00e3o de um valor diferenciado, para um mercado cada vez mais internacional e exigente. Numa parceria com a ViniPortugal, o Programa de executivos em marketing de vinhos da UMinho Exec consiste num curso de curta dura\u00e7\u00e3o orientado para empres\u00e1rios do setor, procurando refletir sobre os fundamentos do marketing de vinhos numa abordagem competitiva a n\u00edvel internacional. O curso aborda temas como a segmenta\u00e7\u00e3o do mercado, a pol\u00edtica de produto e marca, gest\u00e3o de pre\u00e7os, t\u00e9cnicas de venda e comunica\u00e7\u00e3o, distribui\u00e7\u00e3o e internacionaliza\u00e7\u00e3o. Por fim, s\u00e3o ainda dados alguns t\u00f3picos de gest\u00e3o de servi\u00e7os tur\u00edsticos assentes numa l\u00f3gica do enoturismo. O curso ser\u00e1 coordenado por Beatriz Casais, doutorada em Ci\u00eancias Empresariais – variante de Marketing e Estrat\u00e9gia, mestre em Marketing, e licenciada em Jornalismo e Ci\u00eancias da Comunica\u00e7\u00e3o. O curso ter\u00e1 a dura\u00e7\u00e3o de 24 horas, divididas em 6 sess\u00f5es. Mais informa\u00e7\u00f5es aqui.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"tipo_de_noticias":[170],"class_list":["post-19006","noticias","type-noticias","status-publish","hentry","tipo_de_noticias-economy"],"acf":[],"yoast_head":"\nCurso Executivo de Marketing de Vinhos - Wines of Portugal<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso Executivo de Marketing de Vinhos - Wines of Portugal\" \/>\n<meta property=\"og:description\" content=\"Num mundo de competitividade global, as marcas portuguesas de vinhos necessitam de adaptar a abordagem no sentido de procurarem encontrar um posicionamento de cria\u00e7\u00e3o de um valor diferenciado, para um mercado cada vez mais internacional e exigente. 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