Press kit
The Wines of Portugal brand is a collective trademark and a means of communicating Portuguese wines around the world.
ViniPortugal
ViniPortugal is the Interprofessional Wine Association, recognized by the Ministry of Agriculture on 1 October 2015.
Its mission is “to promote Portugal’s image as a wine producer par excellence, enhancing the value of the brand “Vinhos de Portugal/Wines of Portugal”, contributing to a sustained growth in the volume and average price of Portuguese wines”.
Seven professional associations and one confederation are founding members of ViniPortugal:
- Representing the trade: ACIBEV, ANCEVE, AEVP and AND.
- Representing production: CAP, FENADEGAS, FENAVI and FEVIPOR.
- Representatives of the demarcated regions: ANDOVI.
Activity: International promotion of the image of Portuguese Wines.
Governing bodies: General Assembly Board, Supervisory Board and Management.
Board: Frederico Falcão, President; Mário Joaquim Abreu Lima, Vice-President for production; João Gomes da Silva, Vice-President for trade.
Founded: 15 October 1996
Headquarters
Rua Mouzinho da Silveira, n.º 5
1250-165 Lisboa
Porto
World of Wine, Rua do Choupelo
4400-088 Vila Nova de Gaia
Find out more
WINES OF PORTUGAL IN FIGURES
30
years promoting Portuguese wines
15
priority international markets
8,3
million euros invested in promotion in 2026
+100
marketing actions implemented every year
953,5
million euros in exports of Portuguese wines in 2025
5,9
million hl of wine production in 2025
8,2%
of the food products exports in 2025
48%
percentage of wine production exported in volume
8th
Portugal’s position on the internacional wine trade list in 2025, in value
VINEYARD AREA
171 ha
Portugal’s total vineyard area (2025)
2,4%
of the world’s vineyard area
WINES DOC (2023/24)
TOP GRAPES
Red
11%
Aragonez
8%
Touriga franca
7%
Touriga nacional
5%
Castelão
4%
Baga
White
7%
Fernão Pires
4%
Loureiro
4%
Arinto
3%
Síria
2%
Alvarinho
The Board
The Board of ViniPortugal, elected in March 2023, for the three-year period 2023/2025, is composed of three members: Frederico Falcão, João Gomes da Silva and Mário Joaquim Abreu Lima.
FREDERICO FALCÃO
Chief Executive Officer
MÁRIO JOAQUIM ABREU LIMA
Vice-President
PRODUCTION REPRESENTATION
JOÃO GOMES DA SILVA
Vice-President
TRADE REPRESENTATION
Downloads
Press kit in Portuguese
Access all the information you need about ViniPortugal/Wines of Portugal: our mission, team, where we are and the main milestones of our activity.
Press kit in English
Access all the information you need about ViniPortugal/Wines of Portugal: our mission, team, where we are and the main milestones of our activity.
Wines of Portugal booklet in Portuguese
Access information about Portuguese wine regions and main grape varieties.
Wines of Portugal booklet in English
Access information about Portuguese wine regions and main grape varieties.
